Sponsor of New Car of the Year

Supagard is a pioneering, family-owned specialist in high-performance paint, interior and glass protection for vehicles. Founded in Glasgow in 1988, we have built our reputation around innovation, quality craftsmanship, and an unwavering commitment to preserving cars’ beauty and value. What began in a makeshift basement office has grown into a nationally recognised business, with our head-office and warehouse now occupying an entire street in the city.

At Supagard, we offer a full suite of professionally applied protection treatments, from our market-leading paint sealants and polysiloxane systems, to fabric and leather coatings, vinyl treatments, and glass protection. Our signature Bionic Technology creates an ultra-durable molecular barrier that resists UV damage, road salt, acid rain, bird lime and other environmental hazards.

In addition to our professional applications, we support vehicle owners through our aftercare range, introduced in 1998. This includes pH-neutral shampoos, alloy cleaners, leather care, upholstery cleaners and much more, all designed to prolong the life of Supagard’s protection systems.

Over nearly four decades in business, Supagard has amassed a series of notable achievements. We are approved by many leading OEM manufacturers in the UK, with our coatings professionally applied by trained technicians through a wide national network. Since our founding, we have protected millions of customer vehicles, helping drivers maintain that “just-off-the-showroom” finish. We have also earned a stellar reputation for customer service, backed by a robust guarantee and an ISO-9001 accredited manufacturing process.

Internationally, we have expanded into markets such as Italy, Malaysia, India and the Middle East, establishing partnerships and offices abroad to bring Supagard’s advanced protection technology to customers worldwide.

Looking ahead, Supagard is primed for continued growth. Our ongoing investment in research and development, combined with our deep expertise and customer-first ethos, positions us well to expand further into global markets. As we approach our fourth decade in business, we remain committed to innovation, sustainability and service excellence. We are confident that our next chapter will build on our legacy and drive a brighter, stronger future.