Sponsor of the Retailer of the Year Award
Sponsor of the Community Hero Award
Sponsor of Franchised Dealership of the Year
Sponsor of New EV of the Year
Sponsor of Leader in Diversity and Inclusion
Direct Affinity CX (DACX) helps automotive brands deliver customer experiences that build loyalty and long-term value. In a market where consumer expectations continue to rise, DACX believes every customer should feel like the only one that matters, even at scale.
By combining advanced AI with the empathy of real human conversations, DACX supports manufacturers and dealer groups in creating timely, personalised and meaningful interactions across the entire customer journey. From lead generation and nurturing to aftersales retention and reactivation, they act as a seamless extension of their clients’ teams, strengthening brand trust and driving measurable commercial outcomes.
As the automotive sector continues to evolve through electrification, digital retailing and new mobility models, DACX remains focused on helping brands deliver experiences that feel effortless, personal and consistent - wherever customers choose to connect.
DACX is proud to support the AM Awards and celebrate the organisations setting new standards in customer experience across the industry.
Sponsor of Dealer Group of the Year (more than 20 sites)
EnergyForce – Driving Sustainable Energy for Automotive Excellence
EnergyForce is the UK’s trusted leader in sustainable energy solutions, partnering strategically with over 1,000 automotive dealership sites nationwide. We deliver expert consultancy, seamless installation, and proactive maintenance across EV charging, Solar PV, energy management, and conservation solutions. Our mission? To help dealerships transition confidently to a greener, smarter future.
Through EnergyForce ChargeControl, our advanced Charge Point Management System, we manage more than 6,000 EV chargers across the UK, backed by on-site engineering support within 24 hours. As an Accredited Independent Connection Provider (ICP), we also offer fast, cost-effective new or upgraded electricity connections, ensuring your infrastructure is future-ready.
EnergyForce isn’t just a supplier – we’re your strategic partner. From planning and implementation to ongoing support, we provide proven expertise that delivers measurable savings and operational efficiency. Our reputation is built on trust, knowledge, and results. When you choose EnergyForce, you choose a partner that always delivers.
Join the automotive leaders who are already powering their sustainability journey with EnergyForce – because the future of energy starts here.
Sponsor of the AM Hall of Fame
Sponsor of Best in Customer Service
This year has seen a lot of variability in the marketplace and also in the economy, with everyone having to work harder and more diligently to create the atmosphere for customers to purchase.
The growth of AI has also seen consumer perspective beginning to change on what constitutes customer service, as the “human touch” becomes more discerning and difficult, so needing more time and patience.
However, those that get the right balance between technology and human empathy will ultimately win the biggest prize.
It is in this atmosphere of ongoing transition that LTK Consultants Ltd is very pleased to once again be a sponsor of the AM Awards ‘Best in Customer Service’ category for 2026, that recognises excellence in every area of our sector.
LTK Consultants has been assisting Vehicle Manufacturers and Dealer Groups for almost two decade, in creating and implementing strategies that deliver growth in- Aftersales Customer Retention- Sales Customer Contact & Appointment.
Whether you are looking for someone to help your in-house call centre to reach your customer base more efficiently, contact them on your behalf, or just need guidance on how to improve your results, LTK’s bespoke and modular Konnect software and training package will help you to achieve this by turning your customer and vehicle databases into a Customer Journey Management system that can link via APIs to your Dealer Management & telephony systems and give you access to our proven record of success.
To find out more about how to increase your success rates please contact us.
www.ltkconsultants.co.uk or 0121 647 5539 for more details.
Sponsor of Dealer Group of the Year (up to 20 sites)
Sponsor of Business Leader of the Year
Sponsor of Workshop of the Year
BookMyGarage – Driving Aftersales Profits for Dealerships
Franchise dealerships face growing pressure to maximise aftersales profitability. BookMyGarage – the UK’s leading comparison site for MOTs, servicing & repairs – delivers proven results.
In the past 12 months, we’ve generated £110m of retail aftersales work for our partners. Our SecretService programme, designed exclusively for franchise dealers, fills unsold workshop capacity by targeting brand-conscious drivers of older vehicles.
We’ve also launched our SMART & Cosmetic Repair channel, driving retail jobs into bodyshops and mobile repairers.
This year again, we’re proud sponsors of the ‘Workshop of the Year Award’.
Ready to grow your aftersales? We’d love to hear from you. Email us on info@bookmygarage.com or call 0330 124 5662.
Sponsor of New Car of the Year
Supagard is a pioneering, family-owned specialist in high-performance paint, interior and glass protection for vehicles. Founded in Glasgow in 1988, we have built our reputation around innovation, quality craftsmanship, and an unwavering commitment to preserving cars’ beauty and value. What began in a makeshift basement office has grown into a nationally recognised business, with our head-office and warehouse now occupying an entire street in the city.
At Supagard, we offer a full suite of professionally applied protection treatments, from our market-leading paint sealants and polysiloxane systems, to fabric and leather coatings, vinyl treatments, and glass protection. Our signature Bionic Technology creates an ultra-durable molecular barrier that resists UV damage, road salt, acid rain, bird lime and other environmental hazards.
In addition to our professional applications, we support vehicle owners through our aftercare range, introduced in 1998. This includes pH-neutral shampoos, alloy cleaners, leather care, upholstery cleaners and much more, all designed to prolong the life of Supagard’s protection systems.
Over nearly four decades in business, Supagard has amassed a series of notable achievements. We are approved by many leading OEM manufacturers in the UK, with our coatings professionally applied by trained technicians through a wide national network. Since our founding, we have protected millions of customer vehicles, helping drivers maintain that “just-off-the-showroom” finish. We have also earned a stellar reputation for customer service, backed by a robust guarantee and an ISO-9001 accredited manufacturing process.
Internationally, we have expanded into markets such as Italy, Malaysia, India and the Middle East, establishing partnerships and offices abroad to bring Supagard’s advanced protection technology to customers worldwide.
Looking ahead, Supagard is primed for continued growth. Our ongoing investment in research and development, combined with our deep expertise and customer-first ethos, positions us well to expand further into global markets. As we approach our fourth decade in business, we remain committed to innovation, sustainability and service excellence. We are confident that our next chapter will build on our legacy and drive a brighter, stronger future.
Sponsor of Marketing Strategy of the Year
Sponsor of Independent Dealer of the Year
