Sponsor of the Retailer of the Year Award
Sponsor of the Community Hero Award
Autoglym LifeShine is proud to once again sponsor the Community Hero Award at the 2026 AM Awards. Supporting this category is especially meaningful to us, as it celebrates the people who make a genuine difference within their businesses and local communities.
For more than 60 years, Autoglym has been a globally recognised name in vehicle care, trusted by customers, retailers and manufacturers around the world. Our LifeShine vehicle protection system reflects that heritage, delivering lasting protection and a finish drivers can rely on. Trust, quality and consistency sit at the heart of everything we do.
The Community Hero Award represents values we strongly believe in: integrity, commitment and going the extra mile. It shines a light on individuals and organisations whose impact extends beyond the workplace, strengthening the wider automotive community and inspiring others through their actions.
We are honoured to continue our partnership with AM to help recognise the outstanding contributions of this year’s nominees. At Autoglym LifeShine, we believe trusted brands should also be supportive partners , and we look forward to celebrating the heroes who truly make a difference.
Sponsor of Franchised Dealership of the Year
Sponsors of EV Advocate of the Year
Sponsors of the Customer Service Champion Award
Bumper is the all-in-one payments platform engineered to accelerate growth for dealerships across Europe. Featured among the fastest growing FinTech companies in the FT1000 rankings of Europe for the past five years, Bumper works with over 5,000 dealerships and garages across the UK, Spain, Germany, Netherlands and Republic of Ireland, helping drivers to pay their servicing and repair bills through PayLater, Pay by Card, Pay by Bank and PayPad. It counts most of the world’s major automotive brands as clients, including Ford, Volkswagen, Nissan, Volvo, Seat, Skoda, Audi, JLR and Porsche. Bumper is based in London and Sheffield, with a tech development centre in Ankara, Turkey. For more information, visit bumper.co and follow on LinkedIn @BumperPay
Sponsors of Used Car of the Year
Car Care Plan – The trusted automotive aftercare provider
Car Care Plan is one of the UK’s leading providers of award-winning vehicle warranty and add-on insurance products. Trusted with the reputations of many of the industry’s most recognisable brands since 1976, they partner with over 30 major manufacturers and 2,000 retailers, providing peace-of-mind to motorists worldwide.
Today Car Care Plan registers over 1.4 million products annually, with active policies in 100+ countries. This includes vehicle warranty, asset protection, service plans, cosmetic insurance, alloy wheel insurance, tyre insurance, MOT test cover, roadside assistance, personalised motor insurance and accident aftercare.
In response to evolving customer expectations, Car Care Plan’s added-value products are now also available in a range of subscription-style combined packages. For example, their combined warranty, service plan, and breakdown cover package provides holistic vehicle protection with one, simple monthly payment.
These products are backed by a comprehensive range of support services, including state-of-the-art management systems, tailored marketing and e-commerce support, training and development opportunities, and access to in-house sales and compliance experts.
Car Care Plan’s leading combination of high-quality products, extensive track record, comprehensive support services, and independently verified credibility is why they are the vehicle aftercare protection partner of choice.
Bar Sponsors
DealerKit is an award winning Dealer Management System built by dealers, for dealers. Built from dealership experience, our platform is designed around the practical needs of dealers. We understand the daily pressures of managing leads, controlling stock, tracking performance, and driving profitability, because we have done it ourselves.
DealerKit brings lead management, customer communication, sales and finance, stock control, and reporting into one intuitive system. Real time inventory management and seamless advertising integrations keep your vehicles accurate and up to date across platforms, while powerful reporting tools provide clear visibility of the business, team performance, stock turn, and financial results.
Every feature is built to support dealership workflows, removing unnecessary complexity and helping teams operate more efficiently. DealerKit combines genuine motor trade experience with smart technology to streamline operations, improve accountability, and deliver measurable growth.
Sponsor of New EV of the Year
Sponsor of Leader in Diversity and Inclusion
Direct Affinity CX (DACX) helps automotive brands deliver customer experiences that build loyalty and long-term value. In a market where consumer expectations continue to rise, DACX believes every customer should feel like the only one that matters, even at scale.
By combining advanced AI with the empathy of real human conversations, DACX supports manufacturers and dealer groups in creating timely, personalised and meaningful interactions across the entire customer journey. From lead generation and nurturing to aftersales retention and reactivation, they act as a seamless extension of their clients’ teams, strengthening brand trust and driving measurable commercial outcomes.
As the automotive sector continues to evolve through electrification, digital retailing and new mobility models, DACX remains focused on helping brands deliver experiences that feel effortless, personal and consistent - wherever customers choose to connect.
DACX is proud to support the AM Awards and celebrate the organisations setting new standards in customer experience across the industry.
Sponsor of Dealer Group of the Year (more than 20 sites)
EnergyForce – Driving Sustainable Energy for Automotive Excellence
EnergyForce is the UK’s trusted leader in sustainable energy solutions, partnering strategically with over 1,000 automotive dealership sites nationwide. We deliver expert consultancy, seamless installation, and proactive maintenance across EV charging, Solar PV, energy management, and conservation solutions. Our mission? To help dealerships transition confidently to a greener, smarter future.
Through EnergyForce ChargeControl, our advanced Charge Point Management System, we manage more than 6,000 EV chargers across the UK, backed by on-site engineering support within 24 hours. As an Accredited Independent Connection Provider (ICP), we also offer fast, cost-effective new or upgraded electricity connections, ensuring your infrastructure is future-ready.
EnergyForce isn’t just a supplier – we’re your strategic partner. From planning and implementation to ongoing support, we provide proven expertise that delivers measurable savings and operational efficiency. Our reputation is built on trust, knowledge, and results. When you choose EnergyForce, you choose a partner that always delivers.
Join the automotive leaders who are already powering their sustainability journey with EnergyForce – because the future of energy starts here.
Sponsor of the AM Hall of Fame
Sponsors of Online Consumer Experience of the Year
Proud AM Awards sponsors, Green IP brings clarity to a connected world. We provide voice, mobile, AI, networking, and broadband solutions for the automotive ecosystem.By integrating communications with leading DMS and CRM platforms, we ensure dealerships and OEMs stay connected and competitive.
Green DNA. AI-Tuned. Outcome Driven.
Sponsors of Dealer Principal/General Manager of the Year
Gtechniq Platinum is a vehicle protection programme developed exclusively for dealerships and used by franchised and prestige retailers worldwide. Built on Gtechniq’s proven ceramic technology, Platinum helps vehicles look better for longer and makes ongoing cleaning and maintenance easier for customers.
Designed for both new and used vehicles, Platinum provides dealerships with a clear, structured product supported by transparent warranties and consistent outcomes, helping support F&I performance while delivering practical, long-term benefits customers can understand.
Sponsor of Best in Customer Service
This year has seen a lot of variability in the marketplace and also in the economy, with everyone having to work harder and more diligently to create the atmosphere for customers to purchase.
The growth of AI has also seen consumer perspective beginning to change on what constitutes customer service, as the “human touch” becomes more discerning and difficult, so needing more time and patience.
However, those that get the right balance between technology and human empathy will ultimately win the biggest prize.
It is in this atmosphere of ongoing transition that LTK Consultants Ltd is very pleased to once again be a sponsor of the AM Awards ‘Best in Customer Service’ category for 2026, that recognises excellence in every area of our sector.
LTK Consultants has been assisting Vehicle Manufacturers and Dealer Groups for almost two decade, in creating and implementing strategies that deliver growth in- Aftersales Customer Retention- Sales Customer Contact & Appointment.
Whether you are looking for someone to help your in-house call centre to reach your customer base more efficiently, contact them on your behalf, or just need guidance on how to improve your results, LTK’s bespoke and modular Konnect software and training package will help you to achieve this by turning your customer and vehicle databases into a Customer Journey Management system that can link via APIs to your Dealer Management & telephony systems and give you access to our proven record of success.
To find out more about how to increase your success rates please contact us.
www.ltkconsultants.co.uk or 0121 647 5539 for more details.
Sponsors of Used Car Performance of the Year
About MOTORS & Cazoo
The UK automotive marketplace needs a strong, credible alternative. That’s exactly what we’re building.
MOTORS and Cazoo represent a bold reset that combines one of the UK’s most recognised car brands with a challenger mindset and a single focus: helping dealers sell more cars, more profitably.
Today, Cazoo is a top-four automotive brand in the UK with around 60% consumer awareness. Add a fast-growing, high-performing app and a relentless focus on performance marketing, and we’re not just driving traffic. We’re driving intent.
Our strategy is clear: build serious buyer demand through Cazoo, then amplify dealer visibility across the wider MOTORS network, including partnerships with eBay and Parkers, delivering extended reach through a single, streamlined platform.
For dealers, it’s simple. One upload. One relationship. Multi-site exposure. Clear reporting. Fair, transparent packages.
We’re investing in smarter demand, stronger lead quality and technology that supports real sales conversations and drives profit.
Backed by long-term ownership and serious ambition, we are building a sustainable number two that the industry can genuinely get behind.
Sponsors of EV Performance of the Year
Movex is the partner of choice for many of the UK’s motor traders. A fully digital vehicle logistics marketplace which enables retailers to access over 4,000 licensed transport providers from one place. We help motor traders save time, save money, find the best price and seamlessly manage your vehicle movements.
Sponsors of Manufacturer of the Year
Novuna Business Finance delivers tailored stock funding facilities for franchised motor dealerships, combining automated, efficient processes with reliable same day payments. This supports UK dealers to manage stock seamlessly, improve cash flow, cut administration, and maximise operational performance.
For more information, please contact salessupport@novunabusinessfinance.co.uk
Sponsor of Business Leader of the Year
Sponsor of Workshop of the Year
BookMyGarage – Driving Aftersales Profits for Dealerships
Franchise dealerships face growing pressure to maximise aftersales profitability. BookMyGarage – the UK’s leading comparison site for MOTs, servicing & repairs – delivers proven results.
In the past 12 months, we’ve generated £134m of retail aftersales work for our partners. Our SecretService programme, designed exclusively for franchise dealers, fills unsold workshop capacity by targeting brand-conscious drivers of older vehicles.
We’ve also launched our SMART & Cosmetic Repair channel, driving retail jobs into bodyshops and mobile repairers.
This year again, we’re proud sponsors of the ‘Workshop of the Year Award’.
Ready to grow your aftersales? We’d love to hear from you. Email us on info@bookmygarage.com or call 0330 124 5662.
Sponsor of New Car of the Year
Supagard is a pioneering, family-owned specialist in high-performance paint, interior and glass protection for vehicles. Founded in Glasgow in 1988, we have built our reputation around innovation, quality craftsmanship, and an unwavering commitment to preserving cars’ beauty and value. What began in a makeshift basement office has grown into a nationally recognised business, with our head-office and warehouse now occupying an entire street in the city.
At Supagard, we offer a full suite of professionally applied protection treatments, from our market-leading paint sealants and polysiloxane systems, to fabric and leather coatings, vinyl treatments, and glass protection. Our signature Bionic Technology creates an ultra-durable molecular barrier that resists UV damage, road salt, acid rain, bird lime and other environmental hazards.
In addition to our professional applications, we support vehicle owners through our aftercare range, introduced in 1998. This includes pH-neutral shampoos, alloy cleaners, leather care, upholstery cleaners and much more, all designed to prolong the life of Supagard’s protection systems.
Over nearly four decades in business, Supagard has amassed a series of notable achievements. We are approved by many leading OEM manufacturers in the UK, with our coatings professionally applied by trained technicians through a wide national network. Since our founding, we have protected millions of customer vehicles, helping drivers maintain that “just-off-the-showroom” finish. We have also earned a stellar reputation for customer service, backed by a robust guarantee and an ISO-9001 accredited manufacturing process.
Internationally, we have expanded into markets such as Italy, Malaysia, India and the Middle East, establishing partnerships and offices abroad to bring Supagard’s advanced protection technology to customers worldwide.
Looking ahead, Supagard is primed for continued growth. Our ongoing investment in research and development, combined with our deep expertise and customer-first ethos, positions us well to expand further into global markets. As we approach our fourth decade in business, we remain committed to innovation, sustainability and service excellence. We are confident that our next chapter will build on our legacy and drive a brighter, stronger future.
Sponsor of Marketing Strategy of the Year
Turning data into insight into action, TekCor4 have industry leading data driven solutions delivering timely customer contact to achieve improved sales conversion and service retention.
Working with OEMs and dealer groups, TekCor4 have unrivalled expertise in maximising effective data insight and turning this insight into action.
Sponsor of Independent Dealer of the YearWith Visitor Chat, live chat connects with your online audience when it matters most, turning more opportunities into leads and sales. With an industry leading conversion rate and team of automotive-trained 24/7 live chat agents, and over 2000 customers across the UK and US. V-Cast allows you to launch personalised outbound sales campaigns via SMS and WhatsApp and with V-Connect our expert operators follow up on your lapsed leads through targeted phone calls to reignite interest and generate more leads, so you never miss an opportunity.
Sponsors of Used EV of the Year
Warrantywise is one of the UK’s leading extended warranty providers, celebrating 25 years in the industry last year. Having supported well over one million customers, the brand continues to earn an ‘Excellent’ rating on Trustpilot.Used car dealers can take advantage of the Warrantywise Dealer Framework, designed to support businesses of all sizes, from small start-up dealerships to national, multi-site franchises. Dealers gain access to the full range of Warrantywise plans at trade pricing, backed by over 150 warranty experts who handle all repair requests and administration.The framework also includes wiseup+, Warrantywise’s industry-first dealer rewards programme, which has distributed over £160,000 in rewards to a network of more than 3,000 UK dealerships last year alone.
