Direct Affinity CX (DACX) helps automotive brands deliver customer experiences that build loyalty and long-term value. In a market where consumer expectations continue to rise, DACX believes every customer should feel like the only one that matters, even at scale.

By combining advanced AI with the empathy of real human conversations, DACX supports manufacturers and dealer groups in creating timely, personalised and meaningful interactions across the entire customer journey. From lead generation and nurturing to aftersales retention and reactivation, they act as a seamless extension of their clients’ teams, strengthening brand trust and driving measurable commercial outcomes.

As the automotive sector continues to evolve through electrification, digital retailing and new mobility models, DACX remains focused on helping brands deliver experiences that feel effortless, personal and consistent - wherever customers choose to connect.

DACX is proud to support the AM Awards and celebrate the organisations setting new standards in customer experience across the industry.