Direct Affinity CX is a customer experience specialist dedicated to helping automotive brands, manufacturers and dealer groups optimise every customer interaction. We provide expert contact centre services that drive sales, enhance aftersales engagement and deliver valuable customer insights.

Our approach combines advanced technology with highly skilled agents to ensure every conversation leads to meaningful outcomes. From targeted lead generation and enquiry qualification to retention campaigns and survey programmes, we help our partners convert opportunities into results.

As a proud sponsor of the Leader in Diversity & Inclusion award, we recognise that a diverse and inclusive workforce is key to the future success of the industry. Our commitment to gender balance is reflected in our membership of the Automotive 30% Club and our leadership’s drive to create a workplace where talent thrives, regardless of background.

With a deep understanding of the automotive sector and a passion for delivering exceptional customer experiences, Direct Affinity CX is the trusted partner for businesses looking to grow, innovate and connect with their customers in meaningful ways.