Sponsor of Workshop of the Year (Independent & Franchised)

More than ever before, Franchise dealerships need to earn more profit from their aftersales departments. BookMyGarage, The UK’s No1 comparison site for MOTs, Servicing & Repairs, has helped their network of Independent and Franchise dealerships over the past 12 months through driving in over £93 million of retail aftersales work.

SecretService is the franchise arm of BookMyGarage, specifically designed to support main dealers attracting those brand conscious drivers of older vehicles who may have previously migrated to the well-known fast fit operations. SecretService entices these hard-to-find, customers back into the network by filling unsold capacity in workshops, turning potential losses into positive revenue streams.

One of the largest automotive retail groups in the UK, Vertu Motors plc, began working with SecretService in 2019 to boost its aftersales bookings among hard-to-reach motorists of older vehicles, who typically shun the franchised network. Representing a wide portfolio of premium and volume brands nationwide, around 165 of Vertu’s sites currently utilise SecretService, which generates an average 1000+ aftersales retail customers per month for the Group. These are customers that then return to Vertu time and time again.