Sponsor of the Retailer of the Year Award
Sponsor of the Community Hero AwardAutoglym LifeShine is delighted to be a proud sponsor of the AM Awards 2025, specifically supporting the Community Hero Award. As a brand synonymous with excellence in automotive care, we are honoured to celebrate individuals and organisations making a meaningful impact within the industry and beyond.
For 60 years, Autoglym has been at the forefront of vehicle care, trusted by professionals and enthusiasts alike. Our LifeShine vehicle protection system embodies our commitment to quality, providing customers with an advanced vehicle protection solution that ensures a long-lasting showroom finish. We believe that the same dedication to excellence and passion that drives our brand is reflected in the automotive community, making our partnership with the AM Awards a perfect fit.
Sponsoring the Community Hero Award is particularly significant to us, as it aligns with our core values of integrity, commitment, and innovation. This award recognises those who go above and beyond to support their communities, demonstrating leadership, generosity, and a genuine desire to make a difference. These individuals and organisations not only enhance the automotive sector but also inspire others to follow their example. At Autoglym LifeShine, we are passionate about celebrating these heroes and highlighting the extraordinary efforts that define the very best of the industry.
The AM Awards are a prestigious event that showcases the highest standards of achievement within the automotive world. As a company dedicated to upholding these standards, we are thrilled to be part of an evening that acknowledges the hard work, innovation, and dedication of so many outstanding professionals. We look forward to recognising and celebrating the remarkable contributions of this year’s nominees and winners.
At Autoglym LifeShine, we understand that success is built on strong relationships, and we are committed to supporting those who shape the future of the automotive industry. We are proud to stand alongside the AM Awards in recognising and rewarding excellence, and we eagerly anticipate an inspiring evening of celebration and achievement.
Sponsor of Franchised Dealership of the Year
Sponsor of Used Car of the Year
Sponsor of New EV of the Year
Sponsors of Leader in Diversity & Inclusion
Direct Affinity CX is a customer experience specialist dedicated to helping automotive brands, manufacturers and dealer groups optimise every customer interaction. We provide expert contact centre services that drive sales, enhance aftersales engagement and deliver valuable customer insights.
Our approach combines advanced technology with highly skilled agents to ensure every conversation leads to meaningful outcomes. From targeted lead generation and enquiry qualification to retention campaigns and survey programmes, we help our partners convert opportunities into results.
As a proud sponsor of the Leader in Diversity & Inclusion award, we recognise that a diverse and inclusive workforce is key to the future success of the industry. Our commitment to gender balance is reflected in our membership of the Automotive 30% Club and our leadership’s drive to create a workplace where talent thrives, regardless of background.
With a deep understanding of the automotive sector and a passion for delivering exceptional customer experiences, Direct Affinity CX is the trusted partner for businesses looking to grow, innovate and connect with their customers in meaningful ways.
Sponsor of Customer Service Champion
Sponsor of the AM Hall of Fame
Sponsor of Best in Customer Service
The Way Ahead in 2025
As the leading outsourced Automotive sector specialist, LTK Consultants Ltd continues to be at the forefront of technological developments in helping you to contact your customers.
Our bespoke “Konnect” Customer Journey Management tool has enabled Dealer Groups to improve their customer contact, retention and profitability without the need for adding more and more staff to their business development centres/contact centres for sales and aftersales.
Whether you are looking for how to get more from your own internal business development/contact centre’s booking performance, by licensing our bespoke Konnect Customer Journey Management software to focus on the outputs of the call rather than just the activity; OR you are looking for an outsourced expert to do it for you, by making use of our Artificial Intelligence ‘chatbot’, to minimise human intervention on a customer contact (service & MOT booking, 48/72 hour pre-call or customer satisfaction follow up), we have a solution for you.
Contact us - LTK Consultants Ltd, 2630 Kings Court, The Crescent, Birmingham Business Park. B37 7YE. www.ltkcontactcentre.com 0121 647 5539
Sponsor of Dealer Group of the Year (more than 10 sites)
Sponsor of Business Leader of the Year
Sponsor of Workshop of the Year (Independent & Franchised)
More than ever before, Franchise dealerships need to earn more profit from their aftersales departments. BookMyGarage, The UK’s No1 comparison site for MOTs, Servicing & Repairs, has helped their network of Independent and Franchise dealerships over the past 12 months through driving in over £93 million of retail aftersales work.
SecretService is the franchise arm of BookMyGarage, specifically designed to support main dealers attracting those brand conscious drivers of older vehicles who may have previously migrated to the well-known fast fit operations. SecretService entices these hard-to-find, customers back into the network by filling unsold capacity in workshops, turning potential losses into positive revenue streams.
One of the largest automotive retail groups in the UK, Vertu Motors plc, began working with SecretService in 2019 to boost its aftersales bookings among hard-to-reach motorists of older vehicles, who typically shun the franchised network. Representing a wide portfolio of premium and volume brands nationwide, around 165 of Vertu’s sites currently utilise SecretService, which generates an average 1000+ aftersales retail customers per month for the Group. These are customers that then return to Vertu time and time again.
Sponsor of New Car of the Year
Supagard has been the U.K’s market leader in professionally applied quality car care products since 1988 and is approved by most leading car manufacturers. Our comprehensive product range offers world class protection and value to both new and used car customers and another source of additional revenue to motor dealers.
Are you choosing a cost-saver or a game-changer? Low prices might win a contract, but innovation, reliability, and long-term value win lasting business.
At Supagard, we believe in being more than just a supplier, we’re a partner. Our customers don’t just choose us because we manufacture in the UK or because we offer high-quality protective solutions. They choose us because we’re always looking ahead, investing in innovation, supporting our partners, and ensuring they stay ahead of the competition.
Innovation First: We develop cutting-edge protection products that keep pace with an ever-evolving industry.
In an industry that continuously evolves with new vehicle technologies, environmental factors, and consumer expectations, staying ahead requires a relentless commitment to research and development.
From state-of-the-art paint sealants to advanced interior coatings, every Supagard product is meticulously formulated to provide long-lasting durability and ease of vehicle maintenance.
Made in the UK: Manufacturing locally means quality assurance, faster lead times, and investment in the economy.
We take pride in manufacturing our products in the UK. By keeping our production local, we uphold the highest standards of quality assurance, ensuring that every product meets our rigorous testing and performance benchmarks before reaching our customers.
With shorter supply chains and faster lead times, we can swiftly respond to market demands, minimise delays, and offer a seamless service to our partners and customers.
Beyond operational benefits, our commitment to UK manufacturing represents an investment in the local economy. Choosing Supagard means choosing a brand that values quality, innovation, and local expertise.
A Partner, Not Just a Supplier – When challenges arise, we’re there with solutions, not excuses. The cheapest supplier might not have the resources or mindset to do that. So, when choosing a supplier, ask yourself: Am I choosing a short-term cost-saver, or a long-term game-changer?
Sponsor of Independent Dealer of the Year
Sponsor of Used EV of the Year
